You post every day. Your followers grow rapidly. Your posts get millions of views. People start believing you have figured out the secret to success on X.
Then one day, it all disappears.
That is exactly what happened to the account “Dear Men.”
The account had more than 142,000 followers and millions of impressions. But the owner was unhappy.
Despite getting huge engagement, the account received only $79 from X.
The owner complained publicly. Many creators joined the discussion. They too were frustrated with falling payouts and changing rules.
Then something unexpected happened.
Nikita Bier, a well-known entrepreneur and advisor at X, looked at the account.
The uncomfortable lesson here is that 142K followers was never actually an asset, it was a number sitting on someone else's ledger. Real audience ownership means you can reach those people on infrastructure you control, an email list, an owned site…
Taking shortcuts can lead to quick growth, but real success comes from being authentic, staying true to yourself, and creating something that reflects who you are. In a world full of copied content, your unique voice is what really matters.
