Overview
Boost discoverability and customer engagement
Expand your sales and drive revenue - get agent models, toolkits, and benefits to expand to new markets, attract customers, and boost revenue.
Reach more customers, faster
Publish your AI apps to Microsoft Marketplace and get global visibility with built-in co-sell support.
Accelerate sales
Boost revenue with marketing benefits, Azure incentives, and sales enablement designed to fuel your momentum.
Build apps that scale
Take advantage of Microsoft Foundry, GitHub Copilot, and expert guidance to deliver high-performing solutions that grow with your business.
USE CASES
Expand your reach and get to the next level of growth
- Accelerate your growth with Marketplace. Reach more customers, simplify sales and drive more growth through the Microsoft ecosystem—in a single destination.
- Get your app in front of more customers. When you publish through Marketplace, your app is surfaced in places where customers work, such as Microsoft 365, Microsoft 365 Copilot, and the Azure portal.
- Extend your salesforce around the world by tapping into one of the largest partner ecosystems in the industry.
- Access benefits and resources designed to help software development companies build well-architected AI applications and agents.
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- Become Azure IP co-sell eligible, so your offer sales count toward customers’ pre-committed cloud marketplace budgets.
GET STARTED
Turn your software into customer growth
Discover how Microsoft helps software startups and companies build momentum, lead with innovation, and accelerate success.
Frontier Accelerate for Marketplace
Accelerate your growth with go-to-market (GTM) benefits and incentives
Access benefits and resources designed to help software development companies reach more customers, create more sales opportunities, and turn Marketplace presence into revenue.
App Advisor
Boost discoverability and customer engagement
Expand your sales and drive revenue - get agent models, toolkits, and benefits to expand to new markets, attract customers, and boost revenue.
Microsoft for Startups
Solve startup challenges with confidence
Designed for founders that are ready to start their business, Microsoft for Startups provides benefits and support that help you build the best big idea.
Success stories
See how builders are bringing AI apps and agents to market
Resources
Resources to help you grow and get discovered
FAQ
Frequently asked questions
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App development companies can grow with Microsoft by building AI-powered apps using Azure AI Foundry, accelerating development with GitHub Copilot and Visual Studio, and scaling through Microsoft Marketplace and partner ecosystem.
The Microsoft AI Cloud Partner Program helps partners unlock innovation and reach more customers.
Through Frontier Accelerate for Marketplace companies also gain free developer tools, cloud credits, and expert guidance to ship faster and reduce costs.
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Microsoft helps app companies attract more customers by connecting them to over 6 million monthly shoppers and 400 million Microsoft 365 users through Microsoft Marketplace.
Apps can be embedded directly into Microsoft 365, Copilot, and the Azure portal, increasing visibility and adoption.
The Microsoft AI Cloud Partner Program and Frontier Accelerate for Marketplace offer co-sell support, marketing benefits, and up to $2.1M in Azure sponsorship credits to help companies scale and win more deals.
- To publish apps on Microsoft Marketplace, your company must be enrolled in the Microsoft AI Cloud Partner Program. This includes access to ISV Success, which offers free developer tools, cloud credits, and expert guidance to help software companies build, launch, and scale their apps faster.
Once enrolled, you can publish offers to Microsoft Marketplace, tap into Microsoft’s global customer base, and unlock go-to-market benefits like co-sell support, marketing resources, and Azure sponsorships.
Partner programs for software companies are available through the Microsoft AI Cloud Partner Program to support publishing, monetization, and co-selling through Microsoft Marketplace.
Once enrolled, you can list your solutions in Microsoft Marketplace, tap into Microsoft’s global customer base, and unlock go-to-market benefits like co-sell support, marketing resources, and Azure sponsorships.
Continue your journey
Not sure where to start?
Get personalized resources and step-by-step guidance from app advisor.
Community
Get connected
Get access to Marketplace resources, ask questions, provide feedback, and get connected to Microsoft team members that are focused on your success.
Blog
Stay informed
Explore the latest offers, launches, and strategies to grow your business.
- [1]
Solutions Partner refers to a company that is a member of the Microsoft AI Cloud Partner Program and can offer software, services, and/or solutions to customers.
Reference to "Solutions Partner" in any content, materials, resources, web properties, etc. and any associated designation should be not interpreted as an offer, endorsement, guarantee, proof of effectiveness or functionality, a commitment or any other type of representation or warranty on the part of Microsoft. All decisions pertaining and related to your business needs including but not limited to strategies, solutions, partner selection, implementation, etc., rests solely with your business.
- [2]
A certification is (a) specific to the solution’s interoperability with Microsoft products and (b) based on the solution owner's self-attestation.
Solutions are only certified as of the date the solution is reviewed. The solution owner controls solution functionality and capability, which might be subject to change. The inclusion of a solution in marketplace and any such designations shouldn't be interpreted as an offer, endorsement, guarantee, proof of effectiveness or functionality, a commitment or any other type of representation or warranty on the part of Microsoft. All decisions pertaining and related to your business needs including but not limited to strategies, solutions, partner selection, implementation, etc. rests solely with your business.